Most Russian-speakers are bilingual but generally prefer to speak their native language at home, and turn to Russian-language media for the latest news and information.
Only Russian population in the United States is estimated at nearly at 2.9 million people. It is the second largest ethnic market, making up 10.4% of 28.4 million foreign born people in the country. Ukrainian, Lithuanian, Bulgarian, and other Eastern European communities speak Russian, which makes the Russian speaking community the second largest segment of the foreign born US population.
Their higher population, higher incomes, higher wealth, higher education levels, higher age demographics and higher lifestyle preferences make Russian Americans an attractive ethnic market segment for all organizations and services.
*Sources: Ameredia study Integrated Multicultural Marketing, US Census Bureau 1999/2000, Russian-Americans United Arts Council web site.
Radio NVC is an independent, commercial Russian language radio station in Chicago. Our radio first aired on November, 2003 and has been “on” ever since.
The format of the program Radio NVC is centered on news, local, national and international information, continuous updates of traffic and weather. We offer life reports from abroad, also sport, music, feature stories, entertainment, daily discussion topics and lots of talk shows.
All broadcasting on Radio NVC is interactive with listener participation and call-in segments.
Our listeners are your customers.
We are reaching out to over 500,000 radio listeners, and Internet users via independent, well established and respected media sources program “Radio NVC”.
Our listening audience is one of the largest and fastest growing markets. With average income of $45,000.00-$150,000.00 most of our listeners are college educated professionals.
This is the community that wants to participate in the best our country has to offer. “Radio NVC” better than any other medium can help you profit from this new emerging and promising market.
Target Demographic: Russian Speaking Adults
Format: News / Talk Show / Music
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